About SM
S.M is a Victorian Based Shopfitter, with a full joinery shop.
He has a large base of national and local retailers that rely on his cabinet making skills. S.M delivers counters and joinery to avery high standard. Recently S.M noticed he wasn’t getting as many items to manufacture as he previously had from his clients. This is because many of his items were being re-sourced as metal fixtures, instead of traditional joinery.
He was being beaten out on price and flexibility.
Past Experience
S.M has no expertise in metal design or manufacturing. S.M went online and found a factory in China, – they claimed to be able to satisfy S.M’s requirements. S.M received his first delivery from this factory some 12 weeks later. Unfortunately for S.M, what he thought he was buying was not what he received, and 10 tonnes of steel went to the recycler. S.M was in a pickle, both financially and professionally. The pressure was on to deliver.
TRFC On Board
We were recommended to S.M from one of his industry contacts, Jock, and Kevin. TRFC team then assisted S.M in a re-design and re-engineering of the fixtures S.M needed to satisfy his customers now urgent needs. From re-design to sampling to production- 10 weeks later S.M received the retail fixture solutions he needed, and now supplies not only his fantastic joinery- but a full racking system to his client.
The Retail Fixture Company do this without S.M’s customer ever knowing TRFC exist. S.M does all of the front end liaison with his clients while TRFC work in the background to help and support S.M to generate solutions for his clients. We support S.M throughout the process, and provide technical and manufacturing drawings, 3D visualisations and pre-production samples. This gave S.M the confidence to quote and win the job, knowing full well his ability to provide a high quality item, with pricing that’s suits both his margin expectations and his clients end price.
We continue to support S.M, and are currently designing a series of merchandisers to expand S.M’s reach into Pharmacy, Beauty and Gift retailers